Yahoo! and Sage partner on small business hub for Yahoo! Finance
Yahoo! has teamed up with accounting software firm Sage to launch a new Small Business Hub hosted by Yahoo! Finance.
The platform is intended to provide a vehicle for the dissemination of news, advice and practical tips for business owners wherever you may be.
This includes everything from advice on paying VAT to working with mentors.
Paul Cairney, head of brand marketing at Sage UK & Ireland said: “It’s a very exciting opportunity to work with a partner like Yahoo! to create a business advice hub for small businesses. Sage has a strong tradition of taking new approaches to raise the visibility of its brand from bringing back the Krypton Factor to being an early B2B adopter of Aurasma.
“This partnership, which is a first for both brands in the UK, continues to demonstrate that tradition and underlines our commitment to providing start-ups and small businesses with the guidance, tools and confidence they need to succeed.”
Krane Jeffery, head of Yahoo! Studio said: “We are delighted to bring Sage to Yahoo! as our partner for this area of content. Our audiences across our wide editorial network have told us there’s a need to offer small businesses advice, and this campaign utilising a combination of our Finance editorial team and Sage's expertise enables us to deliver insights and understanding to meet this demand.”
The deal has been brokered by Mindshare.
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