Generation Alliance unveils new branding for Virgin Mobile
Virgin Mobile Australia has undertaken a major brand redesign compiled by Generation Alliance, the first such rebrand since its launch 12 years ago.
The agency was tasked with aligning Virgin mobile with the larger parent Virgin brand.
The redesign was achieved in partnership with incumbent agencies Starcom and One Green Bean.
The website has been rolled out on the company website, social media channels, advertising, staff uniforms and 74 retail outlets.
"After 12 years in the market, our customers are more mature and we need to ensure we grow up with them,” said Nicole Bardsley, director of brand & communications.
“Our new brand acknowledges this maturity, while recognising the value our customers place on our connection to the Virgin Family.
With our new visual identity, shift in business strategy, bolstered connection to the Virgin family and so many other changes, we're excited to up the ante and give Virgin Mobile customers a true 'Virgin' experience, plus so much more value."