BT Sport to introduce additional broadcast services
BT Sport has announced that it has recruited media service agency Red Bee Media to provide a range of additional broadcast services; including subtitling, audio description services, rich metadata and its 3D sports analysis software, Piero.
This follows Red Bee’s involvement in the design of the BR Sport logo, which was unveiled in February.
Jamie Hindhaugh, chief operating officer of BT Sport said: “We're delighted to extend our relationship with Red Bee Media having already chosen them to deliver vitally important playout services and having helped us design the BT Sport on-air identity.”
Patrick Tillieux, chief executive officer, Red Bee Media, added: “We’re very proud to be working with BT on its new sports channels and we look forward to continuing this great partnership further still over the months and years to come.”