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Absolut appoints Sound Alliance as experiential agency for Australia

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By Steven Raeburn, N/A

August 8, 2013 | 2 min read

Australian online agency Sound Alliance, has been appointed by vodka brand Absolut to manage its experiential campaign for forthcoming limited edition launches.

Neil Ackland of Sound Alliance

The agency was appointed following a competitive tender for the business.

"We will be working with Absolut on launching new, limited edition Absolut bottles over the next 12 months through event activations around the country, tapping into our knowledge and insight of Absolut's core target demographic of sophisticated and fashionable people," said Neil Ackland, Sound Alliance CEO.

Tom Dusseldorp, group brand manager, Pernod Ricard Australia said: "We are excited to have the team on board to help amplify the creativity and energy that Absolut has been famous for over the years.”

He added: “Their extensive knowledge and experience in appealing to our consumers will be invaluable in creating experiences that reflect what the brand is all about."

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