United Biscuits appoints Grey to handle advertising for brands such as Jaffa Cakes, Hob Nobs and Penguin
United Biscuits has announced the appointment of Grey London to handle its sweet brands portfolio.
Brands set to be covered by Grey include McVitie’s Digestives, Jaffa Cakes, Hob Nobs, Penguin, Medley and go ahead!.
Sarah Heynen, marketing director for sweet biscuits at United Biscuits, said: “More than ever, FMCG brands need real breakthrough creativity to thrive. Grey’s energy, thinking and ideas made them the ideal partner for us.”
The first campaigns will launch early next year and span TV, press, outdoor, digital and social.
Chris Hirst, CEO Grey London, added: “McVitie’s are a great and iconic family of brands that deserve great and iconic advertising. We’re excited and a little bit scared to get started.”
Grey was appointed following a competitive pitch.
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