Sainsbury's launches 'Back Tu School' campaign with online viral video
Sainbury’s is dipping its toes into the online viral video market as part of its ‘Back Tu School’ campaign, showcasing some of the unique ways children put their school uniforms to the test.
The campaign features three new 20” TV ads, created by AMV BBDO, that will launch today (Wednesday 7 August), in addition to the online viral which was created by Exposure, across primetime slots including ITV1’s This Morning and Coronation Street, and Channel 5’s Big Brother. The campaign will end with a slot in the first episode of The X Factor on Saturday 31 August.
The tongue-in-cheek TV ads see children stress test the clothing range against quality proof points, in ways inspired by the real life rigours the clothes might go through.
The online viral campaign features a dance-off where a selection of pupils with a passion for dancing – including internet sensation six-year-old breakdancer B Girl Teera - put the clothing through its paces, showcasing their most impressive moves to test the uniform’s durability and quality.
“Our uniform is rigorously lab-tested so this year we wanted children to get involved, have some fun, and put the uniforms through their paces. We’re glad to say that after all the action – the uniforms definitely passed the test,” remarked James Brown, director of Tu Clothing at Sainsbury’s.
Content created with:
AMV BBDO
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