Adelaide rivals Ikon and The Kingdom team up
Ikon Adelaide and The Kingdom Advertising have announced what they described as a South Australian first, joining forces to work together.
The move is claimed as a South Australian first
The teams said they had “a common focus on creative communication, getting better results for clients, together with a strong digital team”, and would work together to deliver a more integrated services to their South Australian clients.
"The partnership gives The Kingdom the opportunity to offer a more complete media offering to our clients, which will deliver stronger accountability, greater measurement accuracy and lowering cost per acquisition,” said Josh Welbourn, principal of The Kingdom Advertising.
“Because both agencies have a similar philosophy and approach to communications by way of finding innovative media solutions, our clients will greatly benefit from the Ikon Adelaide and Kingdom synergy."
Welbourn has announced he will ”lead the facilitation”, and aims for a higher standard of media offering for clients.
Nat Morley, director of media, Ikon Adelaide said: "The partnership is a demonstration of the work we have done over the last eighteen months to take KWP media team and broaden our media offering to encompass the innovation offered by Ikon Communications.”
He added: “We are extremely proud of the innovation we have bought to the media area in Adelaide. We are now truly able to offer a stand-alone media offering, to clients or their creative agencies."