Barclays

Two thirds of internet shoppers concede they buy useless junk online

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By John Glenday, Reporter

August 6, 2013 | 2 min read

Consumers heading for the internet in search of a bargain may actually be finding themselves out of pocket, after new research suggested as many as two thirds are side tracked by impulse buys which wouldn’t have earned a second glance in real life.

The Barclaycard commissioned survey found that 66 per cent of shoppers held their hands up to purchasing at least one dubious item over the past year; constituting anything from snakeskin trousers to mermaid leggings.

With embarrassment banished online courtesy of the anonymity of a flickering screen 44 per cent of shoppers admitted they were happy to splurge on far more daring colours than they would normally with women far more likely to fall victim than men.

Moreover fully one in seven admit to bragging about their finds instantly by sharing ‘selfies’ with their purchases on social networks.

Top 10 impulse buys:

1. A batwing tunic with bright printed fabric

2. Cream patent shoes with giraffe heels

3. A tutu

4. Flared trousers with 13 pockets

5. A neon playsuit

6. Mermaid leggings

7. A 3D T-shirt

8. A hat that looks like a wolf

9. A dress with a full cape

10. A keyboard tie

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