Royal Dutch Shell appoints Aesop to develop global comms programme for Deli2go
Royal Dutch Shell has announced the appointment of Aesop to develop a global communications programme for its retail forecourt food brand Deli2go.
Markus Hofmann, global category manager for food and coffee at Royal Dutch Shell, said: “The ambition for Deli2go is to become the international benchmark for all food to go brands within the Petrol Convenience Channel. We believe the new campaign will help to establish Deli2go with the customer as a quality brand offering great food.”
The work will include out of home, retail communications, web and social and will be progressively rolled out globally.
Martin Grimer, executive creative director and Founding Partner, Aesop said: “We are thrilled to have the opportunity to work with Shell and the Deli2Go brand. There is a common misconception that all forecourt food is poor. This couldn’t be further from the truth for Deli2Go and we relish the opportunity to deliver a communications programme that will challenge this dated perception. For too long the motorist has compromised and expectations have been low – with Deli2Go, when it comes to quality, there is no compromise.”
Aesop was appointed following a competitive pitch.
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