Tribal DDB Singapore unveils 'Scoops of Happiness' for Walls Asia-Pacific market
Tribal DDB Singapore has designed a campaign in the Indonesian market for Walls ice cream brand entitled “Scoops of Happiness”.
The campaign will ultimately feature 35 minutes of live and animated content for the Asia-Pacific market.
"We wanted to enable the efficiencies of our workflow and systems to function in a way that gave our creative output the best opportunity to be fully present on-screen rather than eaten up by the unnecessaries that can undermine and dilute productions,” said Alan Dickson, director.
“I believe all parties involved would agree that we have achieved this.
"The 'Scoops of Happiness' digital campaign involved creative thinking at all levels - from design and direction, to developing innovative production techniques, right through to managing massive amounts of footage and data.
“As a logistical exercise it was extremely involved and was certainly helped by Yukfoo and Waitemata working together as a one-stop-shop for the duration of the production. We are immensely pleased and proud of the work we put into this campaign and the overall result that we achieved, which, we reckon, speaks for itself."