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Peter Capaldi the 11th most searched for term in the UK as he is announced as new Doctor Who

One in every 300 searches in the UK yesterday included the word ‘doctor’, while one in every 340 included the word ‘Capaldi’; as Peter Capaldi was announced as the 12th actor to play the iconic role of Doctor Who.

The research from Experian found that Peter Capaldi, who was the bookies’ favourite to win the role, was the 11th most searched for term in the UK.

One per cent of all searches yesterday linked to the new doctor: the same per cent of searches Jessica Ennis accounted for when she won Gold at the Olympics. When Prince George was born last month, he – along with his parents - accounted for three per cent of all UK searches.

Featured by The Drum