OMD secure Tabcorp contract after competitive tender
OMD has secured the search and social media account for Tabcorp, after the contract said to be worth $2m was put out to competitive tender.
OMD has retained the contract
Sascha Hunt, head of digital marketing at Tabcorp said: "OMD impressed us throughout the pitch process with their depth of online and social media capabilities. They demonstrated a genuine understanding of our customer base, coupled with a real rigour and passion to drive our growth in this space. We are very enthusiastic to be working with them."
Peter Horgan, CEO OMD Australia said: "We are very pleased to have been awarded the Search and Social business for such a valued client as Tabcorp, it's testament to the strength of our specialised offering, and we see great growth opportunity for brand innovation in this space."