Infographic: The evolution of the logo
British Design Experts have created an infographic detailing the history of the logo.
Looking as far back as ‘Logo Habilis’, a time where branded content was nothing more than a simple symbol, to today’s ‘Logo Sapiens’ period where companies brand themselves with something that is adaptable to any kind of media.
The infographic also looks at the logo evolution and history for some of the world's biggest brands, including Starbucks, Ford, McDonalds, and Mercedes.