Football Shokx brand ambassador Michael Owen helps develop the game for 2013-14 season

Michael Owen has been named as a brand ambassador of virtual stock market game Football Shokx.

Owen has helped devleop the game after playing last season

Owen’s appointment comes as the game launches for the 2013-14 season on Android and iOS, allowing players to trade on real-time matches with virtual coins with the real-life success of the team dictating the its share (Shokx) price.

Of his involvement, Owen commented: “I had real fun with the app and some great banter with my followers on twitter last season - it prompted me to get in touch with the Football Shokx team to see if there was an opportunity to get involved with the development of the game. They liked my ideas, and during the Summer break we have worked to create an exceptional app that puts a whole new twist on fantasy football.”

This season, in addition to the English and Scottish leagues, Football Shokx has introduced Spanish La Liga, Italian Seria A, German Bundesliga and the Chinese Super League. The new look app will also feature fixtures, live scores, club news and league tables in addition to the virtual stock market. Players will be able to partake in Football Shokx competitions as well including the Super Cup, Monthly Competitions and Rich List.

Owen added: “I’m looking forward to seeing football fans experience the new app – whether it’s in the stands, on twitter, or in the workplace, you can take on your friends or colleagues in your own mini-leagues and pit your footballing knowledge against one another. One thing’s for sure, the MO Challenge will definitely be back this season with even more to play for.”

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