Droga 5 designs spot for Sunbeam
Droga5 has designed a new TV spot for Sunbeam appliances, the first TV spot for the brand since the agency won the account.
Sunbeam's general manager of marketing said the campaign had captured the essence of Sunbeam's focus on delivering what Australians wanted.
"Designed by you is the perfect summation of what Sunbeam stands for,” John Turnbull said.
“It reflects our efforts in ensuring that all our products deliver on what consumers are truly looking for in their appliances. It's been great working with Droga5 to refresh the brand's thinking and communication and this is just the start of both a great idea and a great relationship."
Droga5 creative director Daryl Corps said "The creative idea of 'designed by you' came directly from the truth of how Sunbeam go about their work - specifically their human and intuitive design process. It's always refreshing to be asked to simply find a creative way of dramatising the great things that are inherent in a brand's everyday life."