5 August 2013 - 1:19pm | posted by | 0 comments

BT Sport signs commercial gaming deal with Betfred

BT Sport signs commercial gaming deal with BetfredBT Sport signs commercial gaming deal with Betfred

BT Sport has announced that its three channels will be available in all Betfred bookmakers for the next three years, as part of a commercial gaming deal.

This means that the shops will have access to BT Sport 1, BT Sport 2 and ESPN.

Bruce Cuthbert, director of commercial customers, BT Sport, said: “We are delighted to announce our first major contract in the gaming space. It is fantastic that Betfred has signed up to put BT Sport in all of its bookmakers. As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer.

“We are already seeing fantastic levels of interest and sign ups in BT Sport across pubs, clubs and hotels, as hard-pressed owners who have been priced out of the market by Sky in recent years look to offer their customers some really top class sport at an affordable price.”

Betfred customers will be able to watch and bet in play on a range of events.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...