BT Sport signs commercial gaming deal with Betfred
BT Sport has announced that its three channels will be available in all Betfred bookmakers for the next three years, as part of a commercial gaming deal. This means that the shops will have access to BT Sport 1, BT Sport 2 and ESPN. Bruce Cuthbert, director of commercial customers, BT Sport, said: “We are delighted to announce our first major contract in the gaming space. It is fantastic that Betfred has signed up to put BT Sport in all of its bookmakers. As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer. “We are already seeing fantastic levels of interest and sign ups in BT Sport across pubs, clubs and hotels, as hard-pressed owners who have been priced out of the market by Sky in recent years look to offer their customers some really top class sport at an affordable price.” Betfred customers will be able to watch and bet in play on a range of events.