'Your country needs you' - the iconic war poster that never was
It is one of the most enduring images of the First World War - the poster that urged millions of men to risk their lives and go to battle.
But it has now emerged that the iconic image of Lord Kitchener commanding 'Your country needs you' was never actually used for recruitment purposes.
James Taylor, scouring reams of official documents and war time posters for a new book, found Kitchener absent from the archives.
Instead he says that the image was not an official poster and was in fact first used on the cover of London Opinion magazine, designed by graphic artist Alfred Leete.
He told the Daily Telegraph: "The image's influence now is absolutely out of all kilter with the reality of its initial impact.
"It has taken on a new kind of life. It is such a good image and, saying that, it was later seized upon."