QPR is the most socially savvy football team ahead of the 2013 season
Queens Park Rangers (QPR) is the most social team in the Football League, research from RadiumOne has found, with more than double the audience of Facebook and Twitter followers when compared to all teams in the three leagues.
QPR is also one of only seven teams to have an official presence on all five platforms. The other six are Blackburn Rovers, Charlton Athletic, Derby County, Nottingham Forest and League One’s Brentford and Port Vale.
The research found that Reading, Wigan Athletic, Bolton and Nottingham Forest all made the top five most social clubs.
Abeed Janmohammed, commercial director at RadiumOne said: “Teams are doing more than ever to engage with their fans. Getting a clear insight into the digital and social behaviour of their fan bases will provide new areas of growth for teams and also ensures that they can provide content that is relevant at the right time. Put simply, better social engagement brings better fan experience, which means more commercial opportunity.”
RadiumOne analysed the standings of all 72 teams in the Football League across Facebook, Twitter, Instagram, YouTube and Google+, ahead of the opening match this Saturday.