2 August 2013 - 1:27pm | posted by | 0 comments

Mobile ads with four words or less receive 28 per cent more clicks

Mobile ads with four words or less receive 28 per cent more clicksMobile ads with four words or less receive 28 per cent more clicks

Mobile ads that include an image of a person see 20 per cent more clicks than ads without a person, research from Jumptap has found.

Jumptap worked with Dynamic Logic and Celtra to analyse thousands of mobile ad campaigns to gain insight into which variables drive ad engagement.

The research found that mobile ads with four words or less receive, on average, 28 per cent more clicks; while ads with three colours or less receive nine per cent more clicks than those with three or more colours.

In the entertainment industry, mobile ads that have a call-to-action garner a click through rate (CTR) that is eight per cent above average, while ads without a call-to-action in the same sector garnered a CTR 24 per cent below average.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...