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McDonald Property introduces brand refresh across website, marketing materials and offices

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By Gillian West, Social media manager

August 2, 2013 | 2 min read

North West lettings agency McDonald Property has undergone a brand refresh courtesy of Manchester-based design agency Baron, part of the 22 Group.

The new branding uses bright colours and homely images in order to reflect the agency’s principles of providing a welcoming service for both tenants and landlords. The new look follows the acquisition of McDonald by shared ownership specialist RHL, a subsidiary of the Regenda Group, in December last year.

Head of communications at the Regenda Group, Louise Douglas, commented: “The new branding gives a fresh clean image to McDonald and builds on the friendly, knowledgeable and professional service that McDonald is known for. It also aligns perfectly with RHL’s branding.”

The designs and colour palettes have been rolled out across McDonald Property’s website, marketing materials, and within the agency’s two offices in Blackpool and Cleveleys. For the rebrand Baron worked in conjunction with the Regenda Group’s in-house communications team to ensure the designs were bright, attractive, as well as reflecting the comforts of home.

Robin Arnold, Baron creative director, added: “We felt that the lettings agency sector was awash with brands that were stuffy and old fashioned, and it was important to create something original, memorable and contemporary. We also wanted to conjure up the positive message that even if you are renting a property, it is still very much your home.

"Things like an inviting sofa, a pair of fluffy slippers, family picture frames and your pet cat all convey feelings of homeliness, comfort, security and a sense of belonging.”

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