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By Ishbel Macleod, PR and social media consultant

August 2, 2013 | 1 min read

Ikea has unveiled an augmented reality catalogue, which has an app that allows users to see what furniture would look like in their house before they buy.

Consumers can access the app by scanning selected pages of the catalogue with their iOS or Android device, or by browsing the pages in the digital 2014 IKEA catalogue on a smartphone or tablet.

Users can then place the magazine where they want the furniture, in order to see what it would look like.

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