The Drum magazine – 2 August 2013

This issue of The Drum turns the lens on brands, with interviews with Versace and Kellogg's, as well as a brand profile on Swatch and a look at some of the most iconic Levi's advertising over the years.

Cover story – Digital trendsetter

Dennis Valle, global marketing chief consultant for Versace, shares his thoughts on how digital has disrupted the power balance within the fashion industry.

Swatch: Not so neutral

Uri Baruchin of The Partners explores how the brand embraced disruptive technologies and reversed the fortunes of a floundering industry.

Levi’s: Celebrating 140 years

The creatives behind some of the brand’s most iconic advertising, BBH’s John Hegarty and Nigel Bogle, help us celebrate 140 years of Levi’s.

This issue also includes:

• Analysis of the Publicis/Omnicom merger, including what the consolidation means for WPP and the rest of the marketing industry
• An interview with Carla Buzasi, editor-in-chief, the Huffington Post, as part of our Women in Digital series
• The Drum’s regular round-up of some of the best recent creative work, as voted for by readers of thedrum.com