Discovery Channel launches on British Airways in-flight entertainment offering
Discovery Enterprises International has struck a deal with British Airways which sees the Discovery Channel appear on the airline’s in-flight entertainment system, High Life entertainment.
From today passengers on BA flights will be able to watch Discovery Channel video-on-demand featuring shows such as Deadliest Catch, Wheeler Dealers and Swimming with Monsters, with new programmes added regularly.
“The strategic partnership with British Airways is an important deal for Discovery as we continue to grow our global distribution footprint by making our award winning content available to viewers on the go,” said Elliot Wagner, VP, program sales and partnerships, Discovery Enterprises International, Discovery Networks International.
British Airways inflight entertainment and technology manager, Richard D’Cruze, added: “We are delighted to add to the wealth of programmes on board, with the addition of our latest partner. The Discovery Channel is well known for producing high quality, beautiful programming, that captures adventure at its best, and we are pleased to be able to share this content with our customers.”