Arena appoints head of paid search and editorial director
Arena, the media planning and buying agency, has announced the appointment of Jon Wilks to the new role of editorial director and Suzie Rafla to spearhead the search team at the agency.
Formerly editorial director at Time Out Tokyo, Wilks is an experienced journalist and blogger, and will look to drive editorial initiatives for clients.
He said: “Every brand worth its salt knows that the onus is on them to become publishers, and subsequently there’s a tsunami of bad content heading our way. I’m delighted that Arena has taken this responsible step towards installing a level of quality control, and I’m looking forward to stepping into the flood and seeing what can be done.”
Rafla joins Arena from Razorfish, where she was associate search director, and in her new role will be developing search strategy and planning across the agency.
Rafla said: “I’m really excited to be joining Arena at such a pivotal time for search marketing. With the industry becoming far more audience-centric with enhanced campaigns, there are huge opportunities for innovation. The increased ability to reach the right consumer at the right time with the right message offers the potential to drive significant improvements in performance. Arena is ideally positioned to lead in this space with its behavioural economics product at the heart of the planning process, so I’m very much looking forward to getting started to help drive real value from this for our clients.”
Arena clients include Domino’s Pizza, Three Mobile, Betfair and Blinkbox.
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