The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Zynga sues publishers of casual sex app Bang with Friends

Author

By John Glenday, Reporter

August 1, 2013 | 1 min read

Social gaming giant Zynga has announced it has begun litigation against the makers of a casual sex app, Bang with Friends, complaining of trademark infringement.

The X rated app claims to have more than a million registered users drawn to its Facebook matchmaking capabilities, which pairs up friends who express mutual interest in a sexual liaison.

Zynga has been angered however by the choice of name, which bears similarity with its own titles; Words with Friends and Chess with Friends.

Renée Lawson, Zynga’s deputy general counsel said in a written statement: "A company calling itself 'Bang with Friends' - whose own founders played Zynga's 'With Friends' games - decided to gain attention for its sex-related app by leveraging Zynga's well-known mark.

Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement."

Bang with Friends has been banned from the Apple app store for ‘offensive content’ but is still available via Google’s Play store.

Trending

Industry insights

View all
Add your own content +