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Vice appoints Laura Franses as UK managing director

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By Ishbel Macleod, PR and social media consultant

August 1, 2013 | 1 min read

Vice, the youth media company, has announced the appointment of Laura Franses as UK managing director, with immediate effect.

Franses will lead Vice’s content and partnerships in the UK, as the company looks to expand its video offerings ahead of new channel launches later this year.

She said: "I’m very excited to be marrying my background in television, with Vice’s preeminent digital content. The industry is going through profound and accelerated changes, and Vice is top of its class in identifying new opportunities and creating magnificent, acclaimed content.”

Franses will use the recent Emmy nomination of Vice’s news-magazine series on HBO as a launchpad to further the brand’s content offering in the UK to broadcasters and other platforms.

Franses will report into Matt Elek, Managing Director, EMEA, who said: "We're thrilled to welcome Laura to VICE. As we continue our rapid expansion, particularly in the online video space, having someone with Laura's experience and enthusiasm will be immensely important.”

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