US iPhone users use mobile apps more frequently than Android
iOS users use mobile apps more frequently than Android users across 10 key application segments - weather, social networking, maps/navigation, games, music, news/media, finance/banking, shopping, reference, and sports.
In a study of 13,058 US adults who own an iPhone and 15,297 US adults who own an Android device, 56 per cent of iOS users have used a gaming application in the past month, compared to 49 per cent of Android users.
When it comes to music applications 55 per cent of iOS users using a music application, compared to 42 per cent of Android users.
The study from Forrester also found that in the US, 24 per cent of online adults upload pictures and videos to the Internet via their mobile phones, with Instagram alone generating 3 per cent of the total time spent on mobile apps.
“Globally, more than 1 billion individuals own a smartphone today, and adoption will continue to expand at a rapid pace to 3 billion devices by 2017. However, the way that people use their mobile phones varies dramatically by demographics, countries, types of mobile devices owned, and other factors,” writes Analyst Thomas Husson in a new Forrester report.
In Europe, 46 per cent of online adults owning an iPhone will research products for purchase at least weekly versus only 29 per cent of Android users; while 39 per cent of European iPhone users will use an app to access their bank account versus 24 per cent of Android users.