Two-foot cones? Skoda Octavia UK ad draws high praise from the US
This Fallon London spot for Skoda is drawing plaudits across the the Atlantic. Adweek says it "ranks as one of the more entertaining and memorable commercials in the category so far this year."
The viewer sees various objects in a typical suburban neighbourhood that have become outrageously big and powerful: a pram that's more like a tricked-out moon-buggy; an ice-cream truck serving 2-foot-high cones; a lawnmower with eight cylinders; a jackhammer with mini-hammers to really grind up the pavement; a barbecue grill that's a cross between a UFO and a nuclear plant; and a kid's Big Wheel-type tricycle with "wildly humongous wheels".
Despite all the size and power on display, says the US mag, folks still stare open-mouthed at a dude tooling around in his high-performance Skoda Octavia vRS.
Writer David Gianastasio calls the ad "a giant crowd pleaser "and sums up,"The action manages to be self-consciously silly but never stupid, because the souped-up stuff, while outlandish and cartoony, is nonetheless cool-looking and convincing.
"The slogan, "It's not your everyday family car," is a bit weak, but I still got the message that this is one powerful Skoda, and it might just turn some heads on my boring old street. "