Sports nutrition brand Elivar selects Cubo to handle integrated launch brief
Sports nutrition brand Elivar has awarded its integrated brief spanning branding, design, digital, social, experiential and PR to Cubo.
Aimed exclusively at athletes aged between 35 and 55, Elivar is set to roll out in the UK and Ireland before expanding into international markets.
Cubo has been tasked with developing the Elivar brand identity and digital presence as well as being retained to launch the range across sports and lifestyle media, social networks and carry our merchandising and sampling at select sports events.
Of the decision to appoint Cubo, Len Dunne, marketing and commercial director at Elivar, explained: “From the outset, Cubo showed the passion, desire and understanding that made the decision to appoint them an easy one. Their insights into the market and the need to effectively target and engage the older athlete were impressive. We’re really looking forward to working alongside Kerry and his team to make Elivar a success.”
Cubo CEO, Kerry Simpson, added: “Creating, developing, designing and launching a new brand is always a very exciting and rewarding project…The idea that a 45 year old and an 18 year old need the same fuel is clearly wrong. I, for one, believe Elivar has a very bright future ahead indeed.”
Content created with:
Cubo Group
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