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Selfridges appoints Steak to handle paid search activity

Selfridges has appointed digital agency Steak to manage paid search and PLA activity across desktop, tablet and mobile.

Brand campaigns will be re-launched using Google’s new Enhanced Campaigns tools and will focus on attracting new customer from non-brand searches. The agency will utilise Ad Extensions, Google shopping search, remarketing and new AdWords betas as they become available.

CEO of Steak, Oliver Bishop, said he was “thrilled” to be working with Selfridges.