1 August 2013 - 3:58pm | posted by | 0 comments

Selfridges appoints Steak to handle paid search activity

Appointment: Steak will take on paid search responsibilitiesAppointment: Steak will take on paid search responsibilities

Selfridges has appointed digital agency Steak to manage paid search and PLA activity across desktop, tablet and mobile.

Brand campaigns will be re-launched using Google’s new Enhanced Campaigns tools and will focus on attracting new customer from non-brand searches. The agency will utilise Ad Extensions, Google shopping search, remarketing and new AdWords betas as they become available.

CEO of Steak, Oliver Bishop, said he was “thrilled” to be working with Selfridges.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...