1 August 2013 - 3:58pm | posted by | 0 comments

Selfridges appoints Steak to handle paid search activity

Appointment: Steak will take on paid search responsibilitiesAppointment: Steak will take on paid search responsibilities

Selfridges has appointed digital agency Steak to manage paid search and PLA activity across desktop, tablet and mobile.

Brand campaigns will be re-launched using Google’s new Enhanced Campaigns tools and will focus on attracting new customer from non-brand searches. The agency will utilise Ad Extensions, Google shopping search, remarketing and new AdWords betas as they become available.

CEO of Steak, Oliver Bishop, said he was “thrilled” to be working with Selfridges.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

A Facebook community for Jamaica Ginger Cake

27/02/2015
McVitie’s Jamaica Ginger Cake is one of the nation’s best...

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...