Union LA’s Chris Gibbs will lead Heineken 100 in ‘Man of the World’ initiative
Heineken USA has announced that Chris Gibbs, owner of retailer Union LA, has become creative director for the 2013 Heineken 100 program— an initiative which celebrates the ‘Man of the World’ through creative collaborations to produce unique apparel, accessories and art.
Gibbs and Heineken will partner on a series of collaborative products throughout the year along with fashion designer, Mark McNairy; LA-based brand, Killspencer; Japan-based denim brand, Neighborhood; and NYC graffiti artist and designer, Eric Haze.
"This is the second year that Heineken has partnered with fashion visionary, Chris Gibbs, for the 'Heineken 100' program," said Belen Pamukoff, brand director of Marketing, Heineken USA. "Chris is the epitome of a 'Man of the World,' and his worldly experience provides a unique aesthetic to the program that makes it parallel to none."
Previous collaborative products for the program include: McNairy saddle shoes, a Public School designed camouflage duffle bag, Ariel 7 headphones, a Tsovet watch, Union LA t-shirts, Android Homme sneakers, New Era fitted caps, and tote bags designed by fashion duo Dee & Ricky.
"I appreciate Heineken offering me the opportunity to be a part of their coveted 'Heineken 100' program," says Chris Gibbs. "This year, Heineken and I have increased the number of collaborations and broadened the scope of products to include apparel, accessories and art. The first product will debut next month, and I'm excited for the feedback for our forthcoming projects."