31 July 2013 - 3:00pm | posted by | 0 comments

McDonald’s unveils unbranded ads

McDonald’s unveils unbranded adsMcDonald’s unveils unbranded ads
McDonald’s unveils unbranded ads
McDonald’s unveils unbranded ads

McDonald’s in France has unveiled a series of print and outdoor adverts, which do not mention the name of the brand.

Created by TBWA\Paris, the series of unbranded ad just use the photographs of McDonald’s food as the branding.

Despite not having the McDonald’s logo, the images are instantly recognisable, showing the power of suggestion as well as the power of the brand.

In January, Selfridges unveiled a series of ‘de-branded’ products, including Heinz Tomato Sauce and Marmite.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...