Commercial Break helps London youngsters kick-start creative careers working on real-life Beats by Dre brief
Charitable organisation Commercial Break has given six disadvantaged young people the chance to kick start their creative careers by working on a real-life brief from Beats by Dre.
Now in its second year, the London-based 18-25 year olds will now work in the Commercial Break ‘pop-up’ agency for eight weeks over the summer tasked with delivering creative material for a range of Beats products.
Working together with Commercial Break partner agencies including PR agency Emanate, partnership marketing agency Cherry London, Saatchi & Saatchi and many more, the group will hear from guest speakers and undertake trips to agencies to gain insight and experience into the communications industry.
“At Beats we’re always looking to produce fresh work that connects with youth and cuts through. We can’t think of a better way of doing that than working with a group of creative people who also happen to be our target audience. Commercial Break really impressed us with the work they delivered for Ubisoft last year. We’ve asked them to look at one of the biggest opportunities facing our category, and we can’t wait to see what they come up with,” explained Emily Kortlang, European marketing manager for Beats by Dre.
Once completing the brief the six young creatives will be given placements in creative agencies across London, further assisting with their careers, whether it’s PR, digital, advertising or creative. They will also be matched with mentors from their area of interest who will assist them during and after their placements.
Commercial Break co-founder James Hillhouse, commented: “We’re incredibly excited to be working with Beats. I can’t imagine a better client for Commercial Break’s second year.
“Unfortunately, there persists a general feeling that without a traditional education or the right connections, a career in the communications industry is impossible. That’s exactly the kind of thinking we want to challenge through Commercial Break. In addition, the creative energy, the personal insight into youth marketing, and fresh perspectives that this young group brings is invaluable, and I’m confident they will deliver something extraordinary for Beats.”