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71% of companies see social customer care as a cost-saver

Over three quarters (76 per cent) of companies believe that social media customer care is a driver of return on investment (ROI), research by Socialbakers has found.

Socialbakers surveyed hundreds of the most Socially Devoted companies to discover how they manage their social media.

It was found that 71 per cent of companies see social customer care as a way to save costs, while 84 per cent use multiple channels to handle their social customer care.



Featured by The Drum