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Vodafone the Telegraph

Telegraph Media Group teams with Vodafone to offer digital subscription

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By Ishbel Macleod, PR and social media consultant

July 30, 2013 | 1 min read

Telegraph Media Group (TMG) has partnered with Vodafone UK in order to launch a price plan that includes an iPad with a data plan and a digital subscription to the Telegraph.

The offer will provide customers with an iPad, 2GB internet access as well as a daily digital subscription to the Telegraph.

Graham Horner, marketing director for TMG, said: “Vodafone has a track record of innovation with the Telegraph, including the first cover wrap of our newspaper in October last year. Our partnership on this tariff is a prime example of how we are now innovating to acquire new subscribers for our digital products.”

The partnership will be supported with a multi-media campaign across all platforms, including online and print, from August.

Vodafone the Telegraph

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