One third of mobile users keep default ringtone: retailer urges mass ringtone change
Australian online retailer, Kogan.com has initiated a campaign urging mobile phone users to change settings from their default ringtone, after undertkaing a survey of 11,000 users which found that one third retained their handset’s factory setting.
Ruslan Kogan of Kogan.com
Ruslan Kogan said the apathy was casuing "mayhem" in public.
He said that, despite the available options for personal choice, users “seem content with letting smartphone manufacturers make the decision for us.”
"We all know the feeling, when everyone in the room thinks their phone is ringing. It can be incredibly awkward, not to mention annoying,” Kogan said.
“We’re now forced to hear those default ringtones repeatedly throughout the day. They seem to follow you around. They’ve almost become the definitive sound of our generation. How many times a day do we have to hear the iPhone’s default ringtone ‘Marimba’?
"Kogan.com is calling on all Australians to stop this unfortunate trend immediately, as our survey shows it has already begun to get out of hand. So, if you're one of those nearly 40% who have kept your default ringtone, today we urge you to change it, for your own sake and that of your friends, family, and colleagues."
The survey also concluded that people with a Samsung phone are most likely to change their ringtone.