npower selects McCann Manchester as lead creative agency

Debbie Britton, director of marketing for npower, commented: “It’s our vision to be number one for customer experience by 2015. To achieve this, we’re reviewing the whole way we do business - and everything we do will have the customer at the heart of it.

“A key part of this process is our work to develop our new brand positioning and a creative look and feel. McCann Manchester had an intuitive understanding of what we’re trying to achieve and I’m looking forward to them helping us bring it to life, over the next few months.”

David Donaghue, McCann Manchester managing partner, added: “We are tremendously proud to have been selected by npower to work with them on this brief. The marketplace is undergoing a period of considerable change and there is a real opportunity to shift consumer perceptions.”