TBWA\Chiat\Day New York announces Jordan Holberg as new director of technology
Jordan Holberg has joined the TBWA\Chiat\Day New York leadership team as director of technology.
Reporting directly to president, Robert Harwood-Mathews, Holberg will work across the agency’s clients including GSK, Pernod Ricard, beIN Sport and Michelin, overseeing all of the technology responsibilities.
Harwood-Mathews commented: “Jordan has this fresh entrepreneurial perspective and drive that will thrive at TBWA. He is continually creating things and experimenting with new stuff. Team that with his experience leading Barneys.com, and you achieve fantastic hybrid talent.”
Holberg previously served as ecommerce director and lead developer at Barneys New York, where the company achieved the highest EBITDA across all Barneys' doors and delivered the largest days/seasons ever for barneys.com.
Holberg has also created The Zombi Corporation, a check in / location based service; and founded Sugar Serials, which cuts up long-form text into Twitter-digestible chunks and Mappily Ever After, which enables people to create live, real-time maps of their data.
He said of his appointment: “I'm proud to be joining a company where individual creativity and personalities are encouraged and embraced. Technology is an important part of our everyday lives and I am beyond excited to be directing that technology to do our bidding and to be leading the resistance in the coming Singularity and machine-takeover of our planet. TBWA has a tremendous amount of talent and I can't wait to see what cool, disruptive things we build and release in to the world.”
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