The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide
Students at the Miami Ad School recently created a series of ads as a class assignment for potential client, The Trevor Project - an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community - highlighting that words can drive vulnerable members of the LGBT youth community to suicide. Copywriter Inga-Marie Sorensen and art directors Debbie Yeh and Wai Chan from the San Francisco-based school devised the campaign which uses the tagline ‘Words Can Kill’. The powerful ads show words like “dyke” cut into an arm; “fag”, “lesbo” and “queer” printed on while pills; and “homo” written with a knotted rope. The Trevor Project was not officially involved in creating the campaign ads.