The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide

Students at the Miami Ad School recently created a series of ads as a class assignment for potential client, The Trevor Project - an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community - highlighting that words can drive vulnerable members of the LGBT youth community to suicide.

Copywriter Inga-Marie Sorensen and art directors Debbie Yeh and Wai Chan from the San Francisco-based school devised the campaign which uses the tagline ‘Words Can Kill’.

The powerful ads show words like “dyke” cut into an arm; “fag”, “lesbo” and “queer” printed on while pills; and “homo” written with a knotted rope.

The Trevor Project was not officially involved in creating the campaign ads.

Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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