29 July 2013 - 4:17pm | posted by | 0 comments

The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide

The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide The Miami Ad School creates haunting ads for The Trevor Project,
The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide
The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide

Students at the Miami Ad School recently created a series of ads as a class assignment for potential client, The Trevor Project - an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community - highlighting that words can drive vulnerable members of the LGBT youth community to suicide.

Copywriter Inga-Marie Sorensen and art directors Debbie Yeh and Wai Chan from the San Francisco-based school devised the campaign which uses the tagline ‘Words Can Kill’.

The powerful ads show words like “dyke” cut into an arm; “fag”, “lesbo” and “queer” printed on while pills; and “homo” written with a knotted rope.

The Trevor Project was not officially involved in creating the campaign ads.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...