The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide

Students at the Miami Ad School recently created a series of ads as a class assignment for potential client, The Trevor Project - an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community - highlighting that words can drive vulnerable members of the LGBT youth community to suicide.

Copywriter Inga-Marie Sorensen and art directors Debbie Yeh and Wai Chan from the San Francisco-based school devised the campaign which uses the tagline ‘Words Can Kill’.

The powerful ads show words like “dyke” cut into an arm; “fag”, “lesbo” and “queer” printed on while pills; and “homo” written with a knotted rope.

The Trevor Project was not officially involved in creating the campaign ads.

Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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