Leo Burnett Malaysia unveils Samsung web series creative
Leo Burnett Malaysia has launched its latest creative campaign for clients Samsung to promote its Galaxy S4 smartphone in Malaysia.
The campaign is centred around a Youtube series, and is supported by TV, print, cinema and digital billboards.
"We set out to create a narrative that could extend beyond Malaysian shores,” said Eric Cruz, executive creative director at Leo Burnett Malaysia.
“By collaborating with a Korean and Malaysian production team to tell this timeless love story, we created an experience which is not limited to Malaysia, but which is truly Asian.”