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Hastings Direct

Hastings Direct to review creative and media accounts

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By Stephen Lepitak, -

July 29, 2013 | 2 min read

Insurance retailer Hastings Direct is to review its media and advertising accounts following the launch of its Hastings Direct – Refreshingly Straightforward Insurance brand.

The review will aim to meet the company’s growth and meet future needs, and will see all of its current above and below-the-line agencies invited to retender.

Agency Insight will support the process with final appointments expected to be announced later in the year.

Antidote was appointed to handle the company’s £7m advertising account last November, while the company also works with Rapp on media planning and buying.

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