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Rugby Edinburgh Glasgow

Glasgow and Edinburgh rugby teams to be sponsored by BT Sport

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By Ishbel Macleod, PR and social media consultant

July 29, 2013 | 1 min read

The Glasgow Warriors and Edinburgh Rugby have signed a new four year sponsorship deal with BT Sport, which will see the new channel promoted on Sky.

Sky, which refused to let BT Sport advertise on some of its channels, is set to broadcast the rugby games along with BBC.

Mark Dodson, chief executive of Scottish Rugby, said: “We’re absolutely delighted to have BT and BT Sport on board for the next four years. This partnership has been many months in the making and it’s been gratifying to have concluded it ahead of the BT Sport channels launching.”

The deal is set to run from the start of this season until 2017.

Rugby Edinburgh Glasgow

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