Barbour hands RBH more briefs after Ask.Barbour.com launch
Lifestyle brand Barbour has appointed Birmingham-based creative and digital agency RBH to create a number of new digital and online projects in the coming months.
The new project wins comes after the recent launch of the new dedicated customer ‘Question & Answer’ microsite -Ask.Barbour.com - which was recently created by RBH in time for the launch of Spring/Summer 2013.
Ask.Barbour.com was created to help support Barbour’s customer service teams to be able to respond faster to the “standard” everyday queries the brand receives through its social channels as well as its customer service desks.
Rebecca Cairney, global digital manager at Barbour, said: “We know our customers lead increasingly ‘digital’ lifestyles - more and more of their time is spent online, in social media and on smart phones and tablets. This means we needed to adapt how we deliver great customer support through content online and via mobile channels. We were keen to ensure that Barbour could meet customer’s expectations in giving the speedy replies in an appealing way – hence the Ask.Barbour.com solution.”
Day-to-day, Barbour’s customer and social community teams field high volumes of similar questions from UK and overseas customers. The most frequent questions tend to be about local stockist location and information, tracking new product items and how to care for a Barbour product.
By curating all the frequently asked questions and answers into one area, AskBarbour.com provides customers with access to a mobile-optimised site that can filter queries by one of four question categories - Shopping, Repairs & Reproofing, Our Products and About Us.
Part of the existing Barbour site, Ask.Barbour.com is available in English and German, with a ‘German English’ version for Belgium, Denmark, Estonia, Finland, Hungary, Luxemburg, The Netherlands, Norway, Poland, Russia, Sweden, Ukraine.