Australian Federal Police launch Youtube campaign to track missing persons
The Australian Federal Police has worked with VML Australia to launch a Youtube channel aimed at locating Australia’s missing persons.
35 videos were added on the first day
35 video posters have been uploaded to the channel in its first day.
"People want to help but don't really know how,” said David Jackson, VML creative lead.
“This campaign gives Youtubers a simple way to assist in a worthy cause without: too much effort.
“We hope it can really make a difference. If even only one person's found, it will have been worthwhile."
Roberta Macdonald, Google head of creative agency engagement said: "Millions of Australians watch YouTube every month, so the chance that even one person might recognise and help find a missing person is high.”
She added: “The Australian Federal Police and digital agency VML are setting an inspiring example of how to use YouTube to bring attention to important societal issues in eye-catching and effective ways."
Aden Hepburn of VML said: "We're really proud to be finding new ways to utilise mainstream YouTube functionality to increase awareness and help the AFP with such an important initiative."