Audi launches first Australian made campaign via Holler
Motoring brand Audi has unveiled its first ad campaign to be produced from within Australia, emphasising the country as the “Land of the Quattro”.
The Holler agency designed the creative.
"This is an Australian campaign, for the Australian lifestyle and demonstrates that quattro is synonymous with the land and the lifestyles Australians lead,” said Audi Australia's general manager, marketing, Kevin Goult.
“We've designed it to build emotion and establish a strong brand connection."
James Theophane, creative director of Holler said: "We wanted to create a campaign infinitely remix-able from the comfort of the couch. Thinking 'interaction-out' we had to reinvent the way we shot the commercial, hacking quadcopters to track vehicles and shoot multiple-angle footage more akin to a live sporting event, and yet end with the quality of a traditional advertisement."
The advert is supported by experiential activity in Sydney, Melbourne and Hamilton Island.