28 July 2013 - 10:35am | posted by | 0 comments

Social media sharing drives equal amount of in-store and online purchasing says study

Study: Image courtesy of Vision CriticalStudy: Image courtesy of Vision Critical

Forty per cent of social media users have bought a product after favouriting or sharing it on Facebook, Twitter or Pinterest, according to a study by Vision Critical.

Facebook was found to drive most users to purchase while the data showed, somewhat surprisingly, that customers were as likely to make the purchase in-store as online.

Vice-president of social media at Vision Critical told Forbes: “One of the more surprising findings in this whole research for me was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.

“And just that recognition that you are not getting the whole story on social from tracking social to e-commerce conversions is a huge finding.

“If you are estimating the ROI on social by looking at social to web, you are missing roughly half your social-inspired purchasing.”

Almost 6,000 social media users contributed to the research.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...