28 July 2013 - 11:09am | posted by | 0 comments

Johnnie Walker unveils ad tracking glamour of Jenson Button's travels in a season

Whisky brand Johnnie Walker has unveiled an ad tracking the movements of race car driver Jenson Button around the world throughout the course of a season.

In partnership with the Vodafone McLaren Mercedes F1 team, the film features cameo appearances by team principal, Martin Whitmarsh and responsible drinking ambassador Mika Häkkinen.

The film charts Button’s travels throughout Monaco, Shanghai, Jerez and the McLaren Technology Centre in the UK against a backdrop of helicopters, fitness training rooms, hotels, garages and parties.

Global brand director at Johnnie Walker, Gavin Pike, said: “Johnnie Walker continues to produce fresh Step Inside The Circuit content, which our consumers and fans find exciting and shareable.

“We are pushing boundaries in production techniques to give race fans a unique look inside the world of Vodafone McLaren Mercedes.”

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