Two of the major international advertising networks Omnicom and Publicis are in talks over a possible merger, according to reports.
The merger is in the late stages, according to Bloomberg, although nothing final has been agreed judging by reaction from around the industry as The Drum has sought comment.
According to the report which is based on one unidentified source, the deal would be a merger of equals, in a bid to overtake the largest of the world’s advertising networks, WPP, with a valuation of over $30bn cited.
US headquartered Omnicom owns agencies such as TBWA and BBDO Worldwide while France based Publicis owns DigitasLBi, Starcom MediaVest, Leo Burnett Worldwide and Saatchi & Saatchi.
Neither Omnicom nor Publicis have moved to comment at the time of writing.
Last year it was reported that Publicis was in talks with another major network, Interpublic Group, over a possible coming together, however Maurice Levy soon denied this.