27 July 2013 - 12:03pm | posted by | 0 comments

Get Going this Summer sees ukfitness and Change 4 Life aim to keep families drive

Get Going this Summer sees ukfitness and Change 4 Life aim to keep families driveGet Going this Summer sees ukfitness and Change 4 Life aim to keep

A ukactive campaign to promote gyms, leisure centres and fitness providers across the UK will begin together as part of the Change4Life ‘Get Going This Summer’ promotion.

Beginning today, 27 July, the integrated campaign by 23red will run across English local authorities to encourage their residents to be more active during their summer holiday, with offers being rolled out within local communities across 800 locations, including partnerships with LA Fitness and Fitness First.

A campaign website will also offer information on free and discounted events to inspire physical activity, while families will also be encouraged to visit the Change4Life website for ideas and advice in keeping active.

David Stalker, CEO, at ukactive, explained: "Harnessing the collective footprint and reach of ukactive members provides hundreds of thousands of people with the opportunity to get active this summer. Change4Life shares our goal of improving the health of the nation by getting more people, more active, more often and we’re delighted to be working in partnership with the campaign."

Awareness will be driven through local radio and the distribution of communications materials.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...