Visually, this cuts through other car advertising like a hot knife through butter, using souped-up symbols of suburbia to drive home the idea that this ride is a lot more powerful than it used to be.
The slack-jawed admiration yielded from the people involved aren't necessarily the type you want to impress... and just because they recognise the car is more macho than any of their steroidal power-hoses, prams and ice cream vans, it's not exactly a siren call to go out and purchase a new Octavia.
Is this a slightly under-confident acknowledgement that the brand still isn't seen as a serious proposition by a lot of punters?
That's not necessarily a problem... as long as the the audience they're aiming at 'gets it' the same way an earlier generation 'got' VW.
Creative Director: Santiago Lucero
Creative: Sam McCluskey / Becca Pottinger
TV Producer: Tracy Stokes
Production Co: Caviar
Director: Keith Schofield
Producer: Petra Ondrekjova
Photography: Damian Acevedo
Production Designer: Henry Boraros
Post Production: UPP (Prague)
Editing House: Marshall Street Editors
Editor: Tim Thornton-Allan
Audio: Sound Square (Prague)